Watch preview "A Small Act" film

Looking forward to seeing this movie tomorrow. A Small Act documentary film. A single gesture. Limitless possibilities.

"Please Give" The Movie

Went to see the movie "Please Give" the other day. The trailer for the movie implied that it was an obsessive giving woman. But, in reality it was about how the woman, played by Catherine Kelner, who couldn't balance the give and take inequality in her life.

3 out 5 stars.

It's Better to Give Than Receive

BY DAN BROWN

This past Christmas, my two sons, along with five cousins, voted to pool their money to buy chickens and goats through Heifer International, in lieu of exchanging presents among themselves. Heifer International (and other similar charitable organizations) provides livestock to communities around the world struggling with hunger and poverty. The chickens and goats will provide eggs, cheese and milk to under-nourished families. What isn't eaten can be sold to others, which brings about self-reliance and sustainability.

Before you pick up the phone to call the Nobel Prize committee, I should tell you that while we as parents of these kids feel proud, and give them due credit for actually following-through with the humanitarian pact made around the Thanksgiving dinner table, I must inform you that the idea wasn't hatched entirely by a group of six- to 12-year-olds.

I can't tell you which of the parents on my wife's side had the initial idea to participate in Heifer International, but once the idea was enthusiastically planted in the kids' brains, they began to feel quite good about their decision, and it just seemed to grow from there.

The notion of giving, in exchange for getting, did come home to roostwhen, on Christmas morning, there appeared an amount of unoccupied space beneath Grandma and Grandpa's Christmas tree. I closely observed the children while they played near the tree in the living room, looking for a furtive glance, or a facial tic, that might betray regret for signing onto the Heifer International plan. I was pleasantly surprised to witness only one child stare beneath the tree, shake his head and mutter, "I'm never gonna do that again for Christmas."

To a seven-year-old boy, it must take a fair amount of convincing of himself to override the idea you've made a regrettable decision and essentially gypped yourself out of oodles of presents. Instead of a Nintendo DS for Christmas, he "got" half a dozen chickens. And on top of that, he couldn't even keep them.

Kids nowadays must be a lot smarter and far more aware of the world than we were growing up. The only clear memories I have from being seven-years-old are that Casey Jones (the phony railroad engineer on TV) was the coolest human being on earth, and spending a fair amount of time wondering why every one of my 12-inch Army action figures were all named Joe. If you were running a dangerous clandestine mission, it'd be pretty confusing if every commando in your unit had the same name. I had visions of a one-foot-tall platoon sergeant, somewhere in a dark Peruvian jungle, removing a stubby cigar from the corner of his mouth and whispering, "Hey, Joe." All of the soldiers would respond in unison: "WHAT?!" You see what I mean? That would give away their position for sure.

And how was it they all had the exact same scar on their right cheek? Seriously, those were things I thought about. Like an empty conch shell, you could've held my head up to your ear and heard the ocean.

I honestly doubt my brother and I would've gone along willingly with the Heifer International idea when we were kids, if in fact any organization like that even existed back then. I know it would've been a tough sell to sacrifice our own presents in order to help people halfway around the world. We didn't think that deeply about world issues. Okay, maybe that isn't a valid statement. Maybe I should say that, 40 years ago, folks didn't think along the same global lines that many do today.

The practice of giving is something we need to learn from an early age. As parents, it is our job to plant the seed, the spirit of giving, in our children. Does it sometimes run counter to what we'd really like to do with our time and money? Yes it does. But once we begin to give, and more importantly, if we give often enough, it becomes something of a habit.

There is a philosophy that calls for "less me, and more we." I like that simple statement. The Internet and 24-hour newscasts instantly bring the world into our living rooms. The spinning orb we all inhabit and share is indeed becoming a much smaller place. A decision to not lend a hand to others in desperate need is becoming harder and harder to justify.

Why Is The Buy 1 Give 1 Model An Appealing CSR Tool?

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Found this interesting article at causeintegration.wordpress.com:

Why is the buy 1 give 1 model an appealing CSR tool?

The Buy 1 Give 1 is a charity-based business model that integrates the donation of something to someone in need for each purchase made. TOMS shoes, for example, donates a pair of shoes to a child in need for each pair of shoes purchased from them; hence one-for-one. While TOMS is perhaps the most well known proponent of this model, firms worldwide are following suit. From internet start-ups like Baby Teresa that donate a onesie (infant jumpsuit) to a child in need for each one sold, to furniture giant Ikea, who partnered UNICEF to donate solar powered desk lamps to children in Africa, businesses are incorporating direct giving into their sales strategies.

What are 5 reasons consider one-for-one as opposed to other models of do gooding?

Visit causeintegration.wordpress.com to learn more.

Lessons learned from @OKL iGiveTwice.com campaign

For less than $300 dollars and in under two weeks I launched an awareness campaign, powered through Twitter, to encourage people to choose gifts that have a social or environmental benefit.  This is story of what what worked, what didn’t and why I set up virtual shop at iGiveTwice.com.

Near the end of November I saw a tweet from my friend Noland Hoshino about his commitment to buy only holiday gifts that gave back. His commitment stuck with me because I believe that if enough consumers commit to this, we can affect real change through our purchases. Americans spent $460 billion on holiday shopping in 2008–that’s a big budget for change. It’s also easier to make this commitment than it was even two years ago with the surge of cause-worthy products now on the market. Buying responsibly no longer means a sacrifice in quality, selection or price. So I decided to join Noland in his pledge, but I also wanted to encourage others to do the same.

I had a limited time to build something (Black Friday was a week away) and limited funds. I ruled out developing a product directory (some already exist, they are time-consuming, ephemeral and don’t leverage what I’m good at). Instead, I would create an awareness campaign that would plug into Twitter (arguably, the biggest social media engine out there) and show people that doing good is easy if you take one moment to choose a product with a social benefit.

Visit causecapitalism.com to read lessons learned from the campaign -- the good, the bad, the giving.

Thanks Olivia!

 

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